I Knew There Was a Reason I Loved Heineken: The Social Bottle Opener

heineken-social-bottle-opener

That’s yet another corporation attempting to capitalize on our obsession with social networking. Earlier this month, Pepsi announced the production of a social vending machine that allows you to buy drinks, send drinks to friends, and of course redeem drinks from friends. Now, Max Arlestig and Maximilian Gebhardt, two students from the Miami Ad School in Hamburg, Germany, have made this concept video outlining the idea. Basically, you pop open a beer and this bottle opener, which is connected to Facebook via Bluetooth, automatically creates an event at your location. Your friends RSVP, and boom! Instant party. Check out the video after the jump, and get excited for the party of the future: the one that creates itself.

Heineken – The Invite from Max Gebhardt on Vimeo.

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