Email campaigns can quickly become overwhelming, even with the world’s most talented businesses driving the forefront. Customer replies, inquiries, and operational emails can quickly become lost in a company inbox. Luckily, Google’s email service, Gmail, comes with some very robust organization tools built-in, to help email marketers make their workflow increasingly productive. Combined with functional services, an email marketing team can reach new goals and success. Becoming savvy with these features can save a company massive amounts of time, removing redundant tasks of manual email organization. Take a look below at four ways Gmail tags can make life much easier for email marketers.
1. Greater efficiency
Think of how much time is spent sifting through customer and business auto-replies, email error bounce back messages, inquiries, and sales requests. Having a way to quickly identify, color code, and sort these messages can save a business hours. One of the main goals of an email marketing campaign is to increase ROI, so businesses should try to make their workflow as effective as possible. Emails can be tagged by category, such as “Sales Requests,” “Inquiries,” or “Thank You Notes.” They can also be tagged under specific team members, in case clients are emailing employees directly at a shared inbox.
2. Team organization
When multiple employees share a marketing inbox, it can get a little chaotic syncing emails up and making sure the right people receive time-sensitive messages. On disorganized email systems, Since Gmail works off IMAP email settings, a marketing team can sync account tags and folders across computers. Make sure to set rules regarding organization. Everyone should be on the same page, tagging priority emails with the correct information.
3. Targeted campaigns
Tags that sort email conversations by demographic can be invaluable to targeted campaign efforts. This can be done with nearly every single inbound email message. Tagging by demographics is also an easy way to get a handle on a certain group’s concerns, praise, or interest in a specific product. In email marketing, knowing one’s target audience is critical.
One of the most timesaving techniques that can be combined with Gmail tags is the Filter feature. Filters allow email administrators and marketing teams to set rules regarding inbound and outgoing mail. For example, a filter can be created to tag any inbound emails mentioning the words “school,” “student,” or “education” as a “Student” email. Spam from suspicious email addresses can be filtered directly into the trashcan, so that employees don’t waste time reading over irrelevant messages. Direct replies to marketing materials can be filtered and tagged with an “Inquiry” label. This level of automation can cut out the clutter, allowing a marketing team to prioritize what’s actually important. You can use an email campaigning tool such as expresspigeon.com/ to achieve this.