Precious Time and The Campus Socialite are both heavily involved in advertising and marketing for college focused businesses. We appreicate the genius behind creative advertising campaigns and marketing ideas. We want to shed light on some of the Awesome Ad Campaigns we come across and present them to you. Marketing in the world we live in now is much more complex then it was when our parents ran businesses. They would throw up a basic commercial or put a brief ad in print and that was it. They didn’t have to focus on building a social networking presence on Twitter and Facebook, they weren’t aware of how important branding is, and they were not nearly as creative as the ad agencies are nowadays. A common trait we tend to find in many Campus Socialites is an entrepreneurial spirit. A word of advice for all Campus Socialites that are interested in starting a business or plan on working in a start-up environment: focus and develop your marketing plan. Don’t be afraid to step outside the box – look at some of the ads below, they sure weren’t following the norm.
Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased. Apple showed the world that tech products can be ‘sexy’ and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment – a bouncy castle of fun. – Lisa Evans.
This next one is one of my all-time favorite ads. It is bold and makes me say, “damn… I can’t believe they just did that.”
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. – Lisa Evans
Campus Socialites take notice, do not be afraid to walk the road less travelled. Develop and expand your creative visions and never tame them. As the late great Notorious BIG once said, “Stay far from timid, only make moves when your heart is in it, and live the phrase – the sky’s the limit.”