The week kicked off with Easter. Monday was National Penguin Day. And today? At Baskin-Robbins, it’s 31-cent ice cream scoop night. From 5 p.m. to 10 p.m., the Canton-based chain’s stores plan to reduce the price of its 2.5 oz. ice cream scoops from $1.99 (before tax) to 31 cents. This will be the chain’s fifth such event. During 31 Cent Scoop Night last year, Baskin-Robbins said it served more than 4 million ice cream cups and cones.
The number 31 looms large in company lore. When the chain launched in 1945, legend has it that stores featured 31 flavors, one for every day of the month. Have a different flavor every day, and a full month would go by before you had to eat vanilla again.
With roughly 6,400 shops around the world, Baskin-Robbins boasts of having recipes for more than a thousand flavors, though only a fraction of that number is available at one time.
One “red-hot” new flavor is “Firehouse #31,” said Baskin-Robbins, a sister chain of Dunkin’ Donuts.
“This delicious flavor is the perfect blend of hot and cold – a crunchy hot cinnamon ribbon laced through red cinnamon flavored ice cream and packed with hot candy pieces with vanilla to put out the fire,” Baskin-Robbins said in a press release.
The chain added that it is also making a $100,000 donation to the National Fallen Firefighters Foundation. Baskin-Robbins is also encouraging consumers to support foundation programs, and for the first time this year, ice cream enthusiasts will be able to donate via text message, Baskin-Robbins added.