Here’s a first. VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March.
The new flavor and label were a result of a contest VitaminWater has been conducting on its Facebook page over the last few months that invited fans to design their own flavors (check out the video below featuring Steve Nash for an intro).
*Courtesy of Techcrunch
The Campus Socialite Take: From an entrepreneurial perspective I am all for this deal. Facebook’s marketing capabilities are far and beyond the most effective in the world. With Vitamin Water taking on a Facebook branded drink, it will only bring more exposure to their brand in entirety. And I am sure Facebook will make out nicely from this, I mean look at how 50 Cent did. That deal changed Fifty from rapper/gangsta to a business mogel and entrepreneur connoisseur.