The BeerFriender app is going live from Heineken’s Facebook page on Wednesday, and the idea is fairly simple: you buy a BeerTender, and they pair you up with another person who’s buying it, and they send you the one that they bought, and vice versa…I’m going cross-eyed just trying to explain it. They also send it to you gift-wrapped so it doesn’t look like you’re a douchebag who buys himself gifts for the holidays.

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