close
Technology

The New Data War on Streaming Technology

For the last ten years streaming media has swiftly become the entertainment of choice for many consumers. It’s also the quickest way information and news is reaching a mass audience in terms of on-demand services.

In fact, subscriptions to cable television services have fallen to an all-time low. The entire media industry is facing a shift in viewership that seems to reflect a huge shift in the way people look at the Internet and streaming technology. Viewers are having a direct impact on the type of media technology that will ultimately be successful.

Streaming niche subscriptions

Streaming subscription services are offering exclusive content that’s unique to each provider. Exclusive content usually comes in the form of television shows or user-produced content.

The enticing prospect of streaming television service is encouraging a new niche of independent producers and creative filmmakers eager to claim a piece of the data pie.

While deals between larger streaming outfits are aligning with broadband providers, a new generation of subscribers are willing to pay a small fee for user-driven content. Sites such as YouTube have become the foundation for sites like Vimeo and Hulu.

Why is this notion of user-developed content so important in the scheme of media data consumption? The combination of the capacity of the Internet and the potential bandwidth of service providers have an effect on the market price of content delivered.

The success of each device relies on the ability of users to transfer the same experience from one device to the next without sacrifice. Data centers will need to be prepared for the new influx of new devices on the market.

The revenue potential is huge for new device architecture. According to Gartner, Inc., more than $300 billion in sales alone could be realized by the year 2020. Forward-looking staff have purported to be an important factor in preparing for the new way Internet streaming technology will soon function.

Increased device presence

Streaming media is turning up in everything from the kitchen refrigerator to the smart phone. The increase in device presence is a substantial factor with regard to both data privacy and network monitoring on a large scale.

The consumer is typically unaware of the technology that runs behind the streaming service updates and physical hardware. An increased presence of device access is both exciting and challenging.

Rumors of additional video streaming devices such as Amazon’s TV media dongle have increased the connection between the Internet and exclusive content development for the home. The results are a startling contrast between each device in terms of the uniform nature of the shows available as well as some differences.

Users are largely dictating the demand for specific content, based primarily on the show itself. The result is a race to user-centered design logic and the inclusion of staple shows with high ratings included in many packages. The data usage itself becomes a question of whether or not the service offers something distinct from other service providers in terms of shows or content.