In a perfect use of social media in an already fantastic marketing strategy, Old Spice continues to wow in their new campaign with Isaiah Mustafa also known as the “Old Spice Guy”. This dude was recently nominated for an Emmy in the outstanding commercial category and has locked down a talent deal with NBC! After conquering the TV Commercial arena, Old Spice turned to social media to make its mark. Isaiah is taking special requests to do personal commercials via Twitter, and Old Spice is adding them on their YouTube Channel. Isaiah might be dating a dancer chick and unavailable at the moment, but it doesn’t mean he can’t help some other dude tie the knot.
According to Mashable, “A fan named Johannes S. Beals tweeted, “Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin” to Old Spice. The following video popped up on YouTube within an hour, and Old Spice tweeted it at Beals.
Just a few hours later, Beals tweeted at Old Spice: “SHE SAID YES!!!!” Many users congratulated him, but a few questioned whether or not it was legit. To prove it, he uploaded this picture of his new fiancée wearing her diamond ring. Congratulations to the bride and groom to be!