Remember Dubstep DJ Kitty, the internet video that stopped going viral almost two years ago? He’s back, but this time it’s not just a remix video. Someone at Tampa Bay Rays headquarters actually decided that they couldn’t come up with a better idea and that DJ Kitty was officially their new mascot. You know, because he was wearing that adorable Rays jersey in the video, so of course it makes sense.
[youtube]http://www.youtube.com/watch?v=boAf3pyjm6U[/youtube]
The Rays, one of Baseball’s younger teams, might be trying to appeal to the younger fans of Florida while their ex-New Yorker, Yankee fan parents die off. A state that only exists so Americans don’t have to wear coats is not as capable of developing a geo-targeted following as the Mets might have been in the early 60’s. The Rays almost won a World Series a few years back and people still wouldn’t pay the $20 to catch a game.
Management’s solution: “Pull something or other off that new fangled internet business. How bout that cat wearing The Rays jersey? Only two-years old? Perfect!” Not perfect Mr. executive. Two years in internet time is practically a millennia. But that’s ok. We’ll give you the benefit of the doubt and assume you’re trying to just do right by the kiddies. Besides, who couldn’t love a Cat wearing a Rays hat and gold chains. And some Dubstep.
